The 3 processes vital to your ABM programme
1 hour webinar. Available on-demand
Hosted by our lead advisor Andy Bacon, this webinar we focus on three vital processes within the ABM approach that every marketer needs to understand and nail.
- How to continuously collect, codify and leverage account insights.
- The art and science of getting the perfect value proposition for each account.
- Effectively and efficiently producing content for an ABM programme.
Click the play button below to register and watch
Presenters
Andy Bacon. Consultant and lead ABM adviser at B2B Marketing