Training course: Sales and marketing alignment
Course synopsis:
This masterclass will help you and your marketing team develop an effective, water-tight strategy for collaborating, communicating and working with Sales, to make your ABM programme a success.
What you’ll learn on this full day account-based marketing training course:
- Are you ready? Learn how to assess your account-based marketing maturity, so you can create an actionable plan.
- How to create your own sales and marketing lead dictionary so everyone is speaking the same language.
- Learn how to identify the right target accounts.
- Find out how to unlock the insights that only sales have and understand how to apply them in your marketing campaigns.