ABM: Selecting and defining the right accounts
1 hour webinar. Available on-demand
One of the most important challenges you’ll face when developing your ABM programme is the ability to focus your efforts on the right accounts.
This webinar, presented by our lead advisor, Andy Bacon, explains the fundamentals of account selection and definition.
You’ll learn:
- What account definition means
- The common mistakes made when defining accounts.
- How to select the best accounts for your ABM programme.
- How to map out a decision making unit.
- How account definition will evolve in your ABM journey
Click the play button below to register and watch
