The B2B Marketing ABM Jump-Start programme
How to overcome the biggest ABM hurdle of all: winning business-wide stakeholder buy-in.
If ABM isn’t on your roadmap yet, it needs to be
But step one in your team’s ABM journey can feel like the biggest hurdle of all: winning business-wide stakeholder buy-in.
So before you invest in an ABM pilot, it’s pretty smart to make sure you can jump this first, crucial hurdle.
This is where our ABM Jump-Start programme comes in.
This unique programme comprises:
An exploratory and explanatory in-company workshop
- Designed to equip and empower you and your team to build and win your case for ABM.
A follow-up actions and recommendations report
- Take your team learning and create an effective action plan for winning ABM buy-in.
One seat at the B2B Marketing ABM Essentials training workshop
- A highly practical overview of how ABM works, what it looks like in practice, and how to adopt and deliver it successfully in your business.
Workshop elements:
- Understanding what ABM looks like
- Building your business case
- Presenting your business case.
Your mentor
Your mentoring workshops and support calls will be led by B2B Marketing’s lead ABM advisor, Andy Bacon.
With over 25 years’ experience at the sharp-end of B2B marketing, Andy has supported countless international enterprise organisations across a wide range of verticals throughout their ABM journey.
Some of the B2B brands we’ve guided through their ABM journey
