How to nail value propositions in your ABM programme

One of the most important differences between traditional demand-gen marketing and account based marketing lies within the value proposition.

ABM allows you to carve out a number of different target-specific propositions and put the right one to market in the right place.

But how do you build a process to develop great, winning value propositions within an ABM framework?

In this webinar you will learn:

• Where value propositions fit into the B2B Marketing ABM maturity framework
• How to implement a value proposition development function in your ABM team
• What makes a good value propsotion anyway?