Training course: Developing compelling value propositions

If you’re currently engaged in ABM and want to know how to create more targeted and productive messaging, this course is for you.

The course provides the expert insights, tools and techniques you need to create compelling marketing propositions that target individual people, departments and business drivers, including:

• The customer mindset: how business people react and respond to propositions
• Defining your proposition and creating perceived customer value
• How to make sure your marketing communications get read

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